Ahead of the worldwide release of Albert R Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment's Spectre this autumn, Heineken announced the latest chapter of its global partnership with the iconic James Bond film franchise.

Heineken's integrated Spectre campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, in-store promotions and local market activations.

The campaign builds on a 17-year partnership between Heineken and the Bond franchise that spans seven Bond films, from Tomorrow Never Dies to Spectre.

A new TV commercial featuring Daniel Criag as James Bond - with an unexpected twist - will be released globally in the autumn, and will be supported by a series of special edition, collectible Bond-themed packs (available in retail stores), each offering fans a chance to open 007's world.

In Jamaica, Heineken will be activating a series of bow-tie events at select locations today.

Rochelle Clarke, Heineken's Country Head for Jamaica said: "Partnering with the Bond franchise enables us to create exciting and cutting-edge integrated global marketing campaigns that brings value to both the film and the Heineken brand everywhere in the world".