In a bid to capitalise on the success of his most recent hit, 'Hot Up', dancehall artiste Razor B has released another equally insinuating and fiery single, 'Up In Deh'.

Produced by DJ Franco who also produced Hot Up, is already gaining momentum. The video was unleashed at the popular Mojito Mondays session in St Andrew earlier this week.

The video features just what female fans expect from the rising star. Beautiful women, a fresh upbeat rhythm and, of course, a shirtless Razor B.

What is refreshingly unexpected in this edgy collaboration is the influence of African drums, a hot new dance to accompany the song and a feature by popular selector/producer and radio jock, Supa Hype.

With mixed reviews on his last visual release, Razor B enlisted Team Cash Flow to create a clean and entertaining video, which captures the audience with its beat and beautifully natural background. It was shot in sections of Kingston.

Beauty and culture

"It is important for me to give the fans what they want. It is my goal to bring dancing back to the dancehall. Jamaica is the heart of this music. it is important to me to stay connected to these roots in order to continue to bring the beauty and culture of our island to the world, as so many great artistes before me. It is also important to me to keep the local dancehall community interested and engaged," Razor B said.

Fans can log on to http://www.vevo.com/artist /razor-b to watch the Up In Deh video in its entirety.

Follow Razor B at Vevo/ Razor B; Twitter/ therealrazorb; Instagram/therealrazorb and Facebook/ therealrazorb