Paul Clarke, STAR Writer

Having won their first title in 19 years when they beat Montego Bay United 4-3 for the Flow Champions Cup Knockout, FC Reno are now looking to build on last season's singular success.

Team coach Junior Francis held the role of vice-president for Reno FC 10 years ago when the club was still talked about daily as having a shot at winning the title.

Undaunted

Francis is undaunted and is realistically hopeful of the club's resurgence. The entire Reno family is hungry to add to the three titles they won in 1990, 199 and 1995.

"It has never been a coaching or player problem at Reno. What we always find is an issue with management, who are always falling short, and that then seeps into the minds of the players, which comes out in woeful play on the field," Francis reasoned.

Marketing strategy

Now that they have settled on a long-term coaching fix, the club has also set about a new promotion and marketing strategy, which includes reworking its name to FC Reno, in the hope of instigating a return to the core values that once took the club to the top of national football.

"Apart from that, the players, for the most part, have premier league experience, and they are all in the same mindset. We have the required ammunition to really compete. I have a plan that will take us back to the top," Francis said.

"What is needed now are two additional strikers to give us that balance, and we hope to get those players in the January transfer window. We have our target, as we remain ambitious, so we are looking at reaching the semi-finals. Once there, then anything can happen," Francis noted.