LONDON, AP:

OLYMPIC long jump champion Greg Rutherford has criticised the absence of British flag on the team's World Championships kit.

Rutherford posted a picture of the vest on Twitter and said: "Well this isn't right ... Where's the Union Jack!?!?"

The vest is emblazoned with the words 'Great Britain' and also features the logos for British Athletics and Nike on a large white 'V' section at the top. There are small red sections on the sides of the vest, which is mostly blue. Although the colors of the Union Jack feature, the flag itself is absent.

Rutherford tweeted: "This new kit is ridiculous ... and wrong."

He added: "This isn't a British kit anymore. It's promoting British Athletics the company."