Patrons are gearing up for what promises to be five days of non-stop action with 10 high-energy events slated for Appleton Special Dream Weekend.

Partygoers are ready to invade and conquer Jamaica's tourist haven - all seven miles of Negril's hip strip, from today to Sunday.

With new title sponsor on board, Appleton Special Dream Weekend will see a special twist in its portfolio of renowned parties, in addition to the introduction of new event, Appleton Special World Vibes. Appleton Special Dream Weekend will also play host to a slew of international and local acts, including Toronto's DJ Charlie B, Machel Montano and German-based sound, Jugglerz.

Top local acts slated for special performances include the likes of Jah Cure, Chris Martin, Dexta Daps, Beenie Man, Lady Saw and a host of other artistes, and of course, celebrities such as our very own Jamaican beauty, Kaci Fennell.

Sky Vodka Insomnia Beach leads the week's ravings at Long Bay Beach 2, then The Magnum Dream Live Concert will dominate at Cayenne Beach Negril with live performances from a variety of artistes in true dancehall fashion.

Patrons can get rejuvenated for a very Special red and white affair, Appleton Special's Celebrity Playground, on Thursday as the Skyy Vodka presented Twisted Spiritz Glow closes the night. The party-rocking continues on Friday in a dream with Appleton Special all-white Daydreams, White Sands. The King and Queen of Dancehall will end Friday's events on a trip to the '90s with Wray Rum's Yush.

Saturday will be for the adventurers when Appleton Special Xtreme Wet N' Wild takes over Kool Running's Adventure Park, hosted by Taz's Angels. The week culminates on a high with cooler party Appleton Special Igloo during the day, and all-time favourite Appleton Special Dream J'Ouvert closes Dreamers' paradise with soca vibes from carnival seasons past.

Tamika West, J. Wray and Nephew Limited's marketing manager for Dark Spirits, emphasised the brand's commitment to providing consumers with a variety of entertainment and memorable experiences.