CURTIS CAMPBELL, STAR Writer

Record producer at Deadline Records, Jermaine Parchment, says Mavado's single 'All About You' on his Island Life rhythm, has the potential to be a Billboard hit.

The producer, who also works with Mavado's own record label Mansion Records, says All About You was recorded in Miami and is getting strong attention on local radio.

'He's is one of the most professional artistes I've ever worked with. Mavado always delivers an high standard of work and he pushes for an hit, all times. I really think it's gonna be a breakout hit on the Billboard chart based on the type of song, I'm sure the international market will love it,' he told The STAR.

The producer said unlike previous productions, All About You has been taking off on its own merit without much promotion.

"Based on the initial feedback, I would say the song is promoting itself because the people really love this track. Also, the song has been receiving heavy airplay on radio globally. We are planning to do a remix with a top hip-hop act and shoot a music video," he said.

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The Island Life rhythm also features Voicemail, Chino, Kosha, Sanity, Masicka, Blak Ryno, among others. The label is gearing up to release two new EPs. "You can expect to see a lot of new material, including new music from DeadLine recording artistes Sanity and Kosha. Their EPs will be released soon with videos. Sanity's House Party video is now on Vevo, check it out and look out for a video for She Find Out and Bed Bun Up this month," Parchment said.