Digicel pulled a massive crowd outside the Half-Way Tree Transport Centre with the launch of its exciting 'Mega Money Summer' promotion, featuring dancehall phenomenon, Ding Dong.

Led by vivacious brand ambassador, Miss Kitty, thousands of passers-by stayed glued to the Digicel stage, trying to get their hands on giveaways of smartphones, credit and cash prizes.

With top acts from the Magnum Kings and Queens of Dancehall, Tripple A leading the way, persons could be seen lining the streets to take in performances.

Singing popular hits like Shampoo and Syvah, Ding Dong and Ravers Clavers put on an energetic performance and were joined by Miss Kitty, who took the opportunity to show off a few of her own signature steps.

The hit of the night, however, was Digicel's catchy new jingle performed by Ding Dong, on the Digicel 'What a Summer' rhythm, which had patrons dancing up a storm.

This was followed by Beenie Man, who took to the stage with an arsenal of summer hits, including Let's Go and Summer is Here, much to the delight of the crowd.

"Digicel really come nice up the Friday evening, mi nah lie," said Clive 'Modeler' Harriott, a snack vendor.

"Normally, the area full a people, but a long time me no see so much people and mi sales dem tun up! Digicel say nuff nuff money fi di summer and, see it deh, it start already."

Annalise Harewood, Head of recharge, Digicel, said, "The summer is off to an exciting time. Every day two lucky customers will win $50,000 cash, and another two customers will also win $10,000 supermarket vouchers, every day, and that is because we understand that our customers have real needs, especially with back-to-school planning in a few months.

"We'll also be giving away spot prizes of vouchers to Burger King, Tastee and Mother's. So we will definitely be bringing fun, energy and value to all our customers across Jamaica with Mega Money."

The concert was the culmination of Digicel's Mega Money Summer road show, which had travelled from Mandeville to May Pen earlier that day.