Dancehall artiste Ding Dong was recently signed on as the face of Digicel's massive summer campaign titled 'Mega Money Summer'.

The promotion, which ends on August 13, is supported by a high-energy jingle that was written and performed by popular dancehall artiste Ding Dong and produced by Chimney Records on the Digicel 'What A Summer' rhythm.

"I'm super excited and humbled at the same time," said Ding Dong, real name Kemar Ottey.

"It is a big, big opportunity for not only me, but for dancers on a whole, as to be the face representing a company of this magnitude for their summer campaign is a big deal. This will definitely open more doors for us. Big respect to Digicel and the Ravers Clavers and the fans that will enjoy this summer campaign."

The promotion will give over 130,000 Digicel customers a chance to win a share of over $30 million in cash and prizes.

"We listen to our customers and many have said that they prefer to receive cash prizes in competitions cash is king," said Annalise Harewood, head of recharge at Digicel.

Daily prizes include two lucky winners of $50,000 each and two winners of supermarket vouchers valued at $10,000 each. The cash prize winners will be randomly selected and contacted by disc jockeys on Mello FM from Monday to Friday. They will be required to answer the call using the name of the promotion in order to win.

Other prizes in the eight-week promotion include weekly give-aways of smart TVs, tablets, smartphones, data plans and credit. Additionally, there will be spot prizes of free lunch vouchers to popular spots like KFC, Tastee and Mother's.

To qualify for entry in Digicel's Mega Money Summer promotion, prepaid customers can top up with $200 or more, post-paid or 4G broadband customers can pay their bills in full and on time, customers can activate a two-day data plan or purchase a handset or 4G broadband modem.

The grand prize draw will see customers sharing $2 million in cash, while one lucky customer who activates a Digicel Zero data plan will win a 48-inch Samsung Curved TV and a WiFi modem.