Francheno is in an upbeat mood as he gets ready to release the video for his single titled 'True Born Hustler'. The video, which was directed by music video director DK Konsepp was recently shot in parts of Kingston and Montego Bay, St James.

"I'm really looking forward to the release of this video. It's going to be very good, we did a lot of work on this video shoot. We did several scenes in downtown Kingston and Montego Bay. We captured the day-to-day activities in certain parts of Montego Bay like the Sam Sharpe Square and the Charles Gordon Market," he said.

Francheno said he and his team went all out to make the video for True Born Hustler as realistic as possible.

"This song is not about the bling and the hype life, it's about the people who work hard every day in the struggle. That's why we have to show the people in places like the Sam Sharpe Square and the Coronation Market. We have to show the taxi drivers, the bus drivers, the vendors, the pushcart men and all the other people out there hustling to make sure their kids can eat," said the artiste.

The video for True Born Hustler is currently being edited and will be ready for release before the end of May.

"The video is being edited, I've seen a cut of it already and it looks very good. Right now, I am waiting for the final cut. As soon as I get it and approve it, I'm going to release it," said Francheno.