Rocking roots reggae artiste Warrior King possesses that distinctly authentic reggae sound and feel which ensure that he remains a crowd favourite, whether at home, in North America, Europe or the Caribbean.

Currently on an arduous six-week promotional tour of the US - which sees him scheduled to perform at smaller, intimate venues as well as big-name festivals, while making time for video shoots and interviews with the press -the musical ambassador is waving the flag high as he fills the venues with his presence and his wholesome messages of love, unity and diligence through song.

Armed with two new tracks,Ain't Giving Up andSame Source, from his work-in-progress albumRootz Warrior, theVirtuous Womansinger makes no secret of the fact that promotion is the name of the game.

"It is important for us as artistes to get directly involved in promoting our music. We need to always keep close to our fans and the media, because ultimately they are a vital part of the support structure that we depend on to successfully build our brand," Warrior King said.

He and his management team have high hopes for his upcoming album and are very pleased with the response being generated so far. They point to the video forAin't Giving Upamassing close to 50,000 YouTube hits in a little over a month as an excellent indicator of the music gathering momentum.

Ever conscious of the need to always give that little extra bit of himself, Warrior King has been wooing fans since the start of the tour, which kicked off on April 11 in San Diego, California. He has so far been enjoying close-to-capacity houses and reports from various news outlets have been favourable.

"All the shows so far have gone fabulous," a member of the artiste's management team stated.