For those 'Dreamers' wishing for a reduction in cost for this year's Appleton Special Dream Weekend, their wishes have just been granted.

Today, Dreamers can take advantage of a ONE DAY, 26 per cent off early-bird special at a cost of J$20,000 for a total of 10 all-inclusive parties. This is a sensational deal, as patrons can party responsibly over the course of five days (August 5th-August 9th) at a cost of only $2,000 per event.

"This is a huge undertaking, and one that we are eagerly looking forward to Rum Ruling Negril this summer!" remarked an excited Tamika West, J. Wray and Nephew's Marketing Manager for Dark Spirits.

"Many exclusive parties range from $6,000-$15,000 for just one event, but Appleton Special wanted to make this year's Appleton Special Dream Weekend more affordable, but with the same quality-amenities food and top-shelf alcohol as any $15,000 event. So at $2,000 per party, patrons are really getting their money's worth."

season passes

Dreamers can purchase their one-day-only 26 per cent discounted Appleton Special Dream Weekend season passes today at Ribbiz Bar and Lounge in Kingston, Pier 1 in Montego Bay, Kool Runnings in Negril, Heaven's Texaco in Mandeville, and Reggae Yaad (Island Village) in Ocho Rios.

The Magnum Dream live concert, featuring top-billed reggae and dancehall artistes, will kick-start the weekend on Wednesday, August 5, followed by several other parties, including Skyy Insomnia Beach party, Appleton Special's Celebrity Playground, the all-white Appleton Special Daydreams, Yush, the Appleton Special's Extreme Wet & Wild water park event, Appleton Special's World Vibes, Appleton Special Igloo, and Dream J'Ouvert.