Perform And Done, the straight-talking, reggae/dancehall single from Morgan Heritage's upcoming album,Strictly Roots, had its highly anticipated music video premiere online at Billboard.com,last Wednesday.

The video is a modern-day Cinderella story which borrows its subplot from the quintessential dancehall movie,Dancehall Queen, and features a street vendor who transforms herself into a dancer to enter and subsequently win a dance contest.

Filmed at the popular Mojito Mondays event in Kingston, the storyline undoubtedly captures the essence of the lead single, produced by renowned BBC One/BBC 1Xtra's Seani B and Don Chandler,

In reference to the song and the music video, Billboard.com noted: "The romantic song blends roots reggae with some more contemporary dancehall influences, taking the traditionally mellow genre onto the dance floor. Appropriately, the video features an underdog triumphant in a Kingston dance contest."

Quite pleased with the work of director William Richards and the entire Image Development Studios team, Morgan Heritage states: "Perform And Doneis the music video that pushes the envelope for Morgan Heritage, lyrically and visually. The goal is to captivate a whole new audience that would not typically watch a Morgan Heritage video."

Meanwhile, the internationally acclaimed sibling group saidStrictly Rootswill be released on all major digital platforms,on April 20, and physicallyApril 21.Strictly Rootscomprisesan array of 13 memorable tracks fusing reggae and dancehall, also including Child Of JAHfeaturing Chronixx;So Amazing,featuring J Boog, Jemere Morgan and award-winning drummer, Gil Sharone; and Put It On Me.

The group's Strictly Rootstour runs from April 8 to 27.