CURTIS CAMPBELL, STAR Writer

Lady Saw's new single, 'Scamma', has been sidelined by some radio DJs who believe the song is too controversial for the public.

Because of lyrics such as, "Mi want a scamma man from Mobay. Cah mi hear sey dem money set a way, mi woulda gi him my body every day cah mi know sey money afi pay", the producers of the song Digital Vibez Entertainment, claim that radio wants no part in its promotion.

The label also says Scamma has been misunderstood, and highlighted that only Jamaican radio personalities are against it.

"The song is just a fun song that's taking too seriously. It's just Lady Saw being herself and putting a twist on a controversial topic. If you listen to the song from start to the end, you would hear that she's just playing around with a controversial topic. To also add, the song has no issues with any other radio stations worldwide just in Jamaica," said Gary 'Shanguly' Samuels of Digital Vibez Entertainment.

Controversy

No stranger to controversy, Lady Saw says she was simply having fun with a trendy topic and does not support scamming.

"I record the song Scamma, because scamming is a big thing right now. I came up with the title after performing at a show in Mobay. It was funny and it is a joke, I knew it was going to be controversial, but it was all about fun, it's not anything serious, simply fun," she said.

In the meantime, some fans of the artiste have taken to social-media to share their opinion on the single. "I totally lost respect for this lady, like seriously..You are bigging up these low life people who are taking from hard working people like God know... you're setting a real bad example for these young people," one viewer on YouTube said.

While another swiftly came to Lady Saw's defence.

"Listen to all of song before you talk."

The Hot Steel rhythm also features Capleton, Bramma, Ffurious, Da'Plan and CeeGee. Digital Vibez Entertainment is also responsible for the production of the highly popular single Odd Ras performed by reggae artiste Chronixx.

When contacted, DJ Sunshine told The STAR that she did not get a chance to listen the song. However, radio DJ/producer Jimmy Q told The STAR, that Scamma dabbles with a very sensitive issue.

"So far I haven't played it; but the whole scamming topic is a very serious one so I avoid it. I don't know if Broadcasting Commission has made any stance on it. But like Vybz Kartel's song which also spoke about scamming, I think they might ban this one too,'' he said.

As for Lady Saw attempt to condemn scamming in the last verse of the song, Jimmy Q believes the average viewer will make their judgement before reaching that section of the song.

"Most persons will not listen that far to hear that she says it's wrong," he told The STAR.