Bacchanal Jamaica Carnival opened with a bang last Friday as efforts were made to blow away patrons with amazing entertainment, high energy and impactful booths.

Tonight the energy in the Mas Camp will be taken up a few notches as the world's most favourite vodka, Smirnoff, will be unleashing 'Wild Fire'.

Smirnoff is well known for creating incredible experience for consumers, and if history is anything to go by, this Friday will be quite memorable. As only the big brand can, the stage will be transformed into a blazing vortex with the use of LED lights and carbon dioxide blasts to create wow moments for the performances of Barry Hype, Richie D and Farmer Nappy.

This will be interspersed with performances by the Smirnoff dancers who will display the fiery 'Marjuni' costume.

To top it all off, fire breathers and flame throwers will add to the excitement. The first 2,000 patrons to access the venue will get complimentary Smirnoff branded wave rags and be able to partake in special 'Widlfire' cocktail mixes at the bar.

Nasha Douglas, brand manager, Smirnoff, said they have gone all out to make the night a memorable one for consumers and revellers.

"Smirnoff Wildfire will ensure that the vibe and momentum tonight is at its peak throughout the night. We are excited to share our plans with our consumers and see this unfold. There are many surprises in store so you don't want to miss it!" Douglas remarked.