Telecommunications firm LIME has confirmed its involvement as an exclusive Diamond sponsor of the Young, Hot & Hype 2015 Youth View Awards (YVAs) scheduled to take place on Saturday, February 21.

This new partnership joins a series of major sponsorships of premier local youth-oriented events by the company.

According to Stephen Miller, Sponsorship & Events manager at LIME, the annual YVAs, spearheaded by An Elegant Affair Limited, celebrates the creativity, dynamism and vibrancy of local youth culture while providing a platform for the best players in the entertainment industry to shine.

"One of the thingsthat we love about the YVAs is the energy and magnetism it brings each year. It also gives a voice to our young people on the things that matter to them and we are very happy to support that. Now with LIME, the highly- anticipated YVAs promises to be even more spectacular," Miller said.

The company has also promised a number of surprises for its YVAs debut this year. The first of which - a Young Hot & Hype YVAs Countdown pre-party planned for January 26 at the LIME's flagship Carlton Store on Half Way Tree Road. The event will be hosted by LIME's newest brand ambassador, Jaheel Hyde and the YVAs Hype Crew.

LIME will also host a voting line to allow patrons to make their YVAs selections. Persons can text to vote for the Category Number and the Name of the Nominee or song (no space) to 444-4204 throughout the period of January 8 to February 21, 2015. Call-in voters will receive a free RingBack tune from LIME.

YVA patrons are also encouraged to follow LIME on social media at Facebook.com/LIMEJamaica, Twitter @LIMEJamaica or on Instagram for giveaways, the latest updates on the YVAs and the other exciting activities planned.