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December 20, 2014
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Heineken Happy Hour, a hit!

Scenes from Heineken Happy Hour. - Contributed

Following the success of Heineken Happy Hour in Grange Hill, Westmoreland, the next big happy stop was also in the Cornwall county, as the famous green of Heineken took to QQ's Sports Bar in the heart of Westmoreland, the capital Savanna-la-Mar.

Patrons revelled in discounted bucket deals, with the outdoor bar area filling up quickly with Heineken lovers excited to walk away with a bucket of their favourite beer.

The Irie FM truck opened itself up into one huge speaker system. With DJ Amber spinning the tracks, the outside of QQ's quickly became one big dance floor. The energetic Heineken promotional girls spurred patrons to feel the vibes. The overall feel of the event was that of a "big-people party".

QQ's is the biggest single distributor of Heineken via bar sales in the whole of Westmoreland, and a really buzzing location in the busy, bustling town of Sav. Atmidnight, the party moved inside and enjoyed the atmosphere of QQ's and its offerings.

The Happy Hour tour has seen patrons from St Ann, Montego Bay, Mandeville, Falmouth and other areas, among 13 bars islandwide have been involved in Heineken's mission to give back to the people.

The final stop on the tour is at JoJo's Jerk Pit, Waterloo Road, St Andrew - a popular hangout for many, and a sure-fire success to end the tour on a high.

"It's always great to see when promotions benefit the consumer and, thus far, Happy Hour certainly has, with lovers of the famous brew now enjoying the newer, sleeker, bigger bottle,"said Imru James, assistant Heineken brand manager.

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