Since the start of Wray & Nephew White Overproof Rum's 'Q Is The Key' promotion on October 12, over five million dollars in cash and prizes have been won by over three thousand consumers.

As of the end of November, exactly 3,602 Wray & Nephew White Overproof Rum consumers have won a total of $5.77 million in only seven weeks. Of this amount, 515 of these winners have each won $10,000 cash totalling $5.15 million, and 3,087 have won $200 phone call credit valuing $617,400.

Cecil Smith, group brand manager for rums at J. Wray & Nephew Limited, expressed his delight at the vast amount of positive feedback that the Q Is The Key promotion has been receiving nationwide.

"All expectations are being exceeded at the massive amount of consumer participation taking place in our Q Is The Key promotion thus far. Wray & Nephew White Overproof Rum has become a national icon thanks to our consumers, so we found it as our duty to give back as much as we can going into the holiday season and new year with cash and prizes valued at over $30m," he said.

In Wray's Q Is The Key promotion, persons buy a 200ml-size Wray & Nephew White Overproof Rum, peel the back label, locate the seven-digit code and text this code to 444-WRAY. Instant winners will know if they have won either $200 in phone credit or $10,000 in cash. All entrants are placed in the pool to win one of the jackpot prizes of two brand-new houses in January 2015.

For updates on this promotion, persons can visit the brand's accounts on Facebook, Instagram, and Twitter: @WrayRum