The Q Is The Key promotion will see Wray & Nephew White Overproof Rum consumers having a chance to win two WIHCON homes worth more than $14 million, and more than 2,000 weekly prizes worth more than $16 million.

For this promotion, persons buy a 200ml-size Wray & Nephew White Overproof Rum Q, peel the back label, locate the seven-digit code, and text this code to 444-WRAY. Instant winners will know if they have won either another Q, $200 in phone credit, or $10,000 in cash.

All entrants will be placed in the pool to win the Jackpot prize of a brand-new house.

The two WIHCON homes to be won are located in the residential developments of the Meadows of Irwin in Montego Bay, and the Jacaranda homes in St Catherine.

The cost of each text to entrants is six dollars, with Wray & Nephew White Overproof Rum subsidising four dollars of the overall text cost to Digicel.

Life-changing experience

A proud Cecil Smith, group brand manager for Rums at J. Wray & Nephew Limited, enthused about his brand's latest promotion, exclaimed: "Owning a home is a life-changing experience and unfortunately is out of reach for too many Jamaicans. In celebration of our brand's Jamaican spirit, we found it imperative to give back to our consumers in the best way we could, by giving them a piece of our country that they can call their own".

The promotion begins on Monday and ends on December 31, with a jackpot draw of the two homes as the grand prizes on January 9, 2015. For updates on this promotion, persons can visit the brand's accounts on Facebook, Instagram, and Twitter: @WrayRum.