"This column is a no-judgement zone, where mi jus talk mi mind & give mi advice!"

We get excited.

We get dolled up.

We go crazy.

We get caught up.

Have to buy it.

Must have it.

Can't go a minute without it.

Some ah wi cyaa live without it.

Brands!

Cars, phones, toys, clothes ... you name it ... many need it.

Brands!

Obssesed with labels and the reputations sold with it.

Brands!

Wi bruk wi pocket fi get it.

Wi teef it. Wi immitate it.

Wi want to belong to it.

Wi have to be dressed by it. Wi have to drive in it.

Brands! Some ah wi dress up fi tek picture in front ah brand name cyar. Have fi get di latest gear fi feel like a star.

Women discriminate against each other over what dem call name brand hair. And nuh matter how much it cost ... nuh matta weh dem affi get di money from ... if is brand name shoes ... dem affi get a pair.

Brands! If a brand is a name supported by a concept and reputation ... then we are all brands. And as we find our ourselves supporting the brands and creations of others ... do we invest that zest, crave and energy in ourselves in our brand?

As you continue to spend and assist others in getting rich, topping up your must-haves on your 'brand name' list ... what does your brand inspire you to do?

Feel free to chat with me. Twitter: @ladyrennaeinstagram. Instagram: @ladyrennaevq