Shereita Grizzle, Star Writer

Co-founder of the most popular social media challenge, the ALS Ice Bucket Challenge is dead.

According to online reports, Corey Griffin, a philanthropist credited with making the ALS ice bucket challenge fundraising viral, died on Saturday after drowning in a diving accident off the coast of Nantucket, Massachusetts.

Robert Griffin, Griffin's father, told the Boston Globe that his son was the happaiest man in the world due to the recent success from the supportive movement. The ALS Ice Bucket Challenge was birthed to bring about awareness for persons diagnosed with Amyotrophic Lateral Sclerosis (ALS) and in recent weeks has gained immense popularity worldwide. It is an activity which involves dumping a bucket of iced water on one's head or donating to the ALS Association in the United States.

It has gained so much attention that numerous celebrities including Oprah, Bill Gates, Charlie Sheen, Justin Timberlake, Justin Beiber and Iggy Azalea dousing themselves in ice-water for the cause.

Not only are celebrities across America involved, but many top-ranked Jamaican citizens have also participated in recent weeks ,including the Minister of Youth and Culture Lisa Hanna, Danville Walker and Usain Bolt.