Jada K

Chuck Fenda and 16-year-old singer Jada K have released the video for their song, 'Believe'.

The video, which was released last Friday, was directed by Simon 'Sno' Thompson and released under the Living Fire Record label.

The song is a sultry love song that shows off the vocal range of both artistes. Many have compared the track to Fenda and Cherine Anderson's 2007 hit Coming Over, but the videos are stark contrasts.

Unlike the video for Coming Over, where Anderson and Fenda can be seen cuddling and embracing each other, Fenda and Jada K are separated for the duration of the Believe video.

This, Fenda said, was deliberate because though the track is a love song, Jada K is still only 16. "With her being 16 years old, we are targeting her audience so we took the approach of the video being more viewer- friendly," he said.

He also revealed that showing off her vocal range was also a key factor in the final product. "We are trying to launch her career as a young female artiste, so we took the option of highlighting her vocal abilities," Fenda added.

The video was shot at different locations in Stony Hill and Portmore.

The song, produced by Christopher Birch and Ward 21's Andre 'Suku' Grey, is already receiving tremendous airplay from local radio stations.

shereita.grizzle@gleanerjm.com

Chuck Fenda