After launching its exciting new World Cup promotion, telecommunications company Digicel has now sweetened the pot by adding another grand prize - a 2015 Kia Picanto.

The announcement was made during Kia's summer of surprises launch at its head office on Chelsea Avenue yesterday.

Digicel had originally announced an all-expense paid trip for two to Brazil as the grand prize for one lucky customer who would get to witness one of sport's greatest moments. Now two customers will walk away with one of these extraordinary prizes following Digicel's alliance with Kia, the official partner of the 2014 FIFA World Cup in Brazil.

In Digicel's six-week World Cup promotion, customers who either activate a data plan, purchase select smartphones or top up electronically with $200 or more from May 9 to June 19 will stand a chance to win one of the two grand prizes. The first lucky grand prize winner will get to choose which of the two grand prizes they like, while the second selected winner will get to enjoy the other grand prize.

expect more value

Annalise Harewood, head of recharge at Digicel, said: "With Digicel, customers can always expect more value, so we are very excited to be unveiling this surprise of a brand new 2015 Kia Picanto, which another one of our customers stand a chance to win. Football is a way a of life in Jamaica, and with the biggest football event on the globe happening just a few weeks away, we simply had to be a part of it to add even more value to the experience for our customers."

Digicel's World Cup promotion will also see over 2,000 customers winning exciting weekly and daily prizes leading up to the much anticipated grand draw.