New Guyana Pharmaceutical Company Incorporated (NEW GPC INC), under its popular Limacol brand, has renewed its sponsorship of the hugely successful Caribbean Premier League T20 tournament.

Limacol was the title sponsor as the CPL launched in 2013 to sell-out crowds, with more than 250,000 spectators attending matches across Antigua and Barbuda, Barbados, Guyana, Jamaica, Trinidad and Tobago, and St Lucia. Global stars including Chris Gayle, Kieron Pollard, Ricky Ponting and Muttiah Muralitharan took part in the tournament, where franchise team shareholders include Hollywood stars, Mark Wahlberg and Gerard Butler. The competition is set to get even bigger in 2014 ,with the Caribbean's finest players set to be joined by cricketing superstars like Kevin Pietersen and Mohammad Hafeez.

As well as providing exciting cricket and high-quality entertainment, the Limacol CPL 2013 was a big success off the field. Research carried out by the Mona School of Business and Management, University of the West Indies, found that the tournament generated a combined impact of US$105.6m across the region.

"It's great to have Limacol on board again. It recognised the potential of the CPL in our early days, and after the success of our inaugural competition, we're looking forward to working with Limacol again to further develop our brand," Damien O'Donohoe, CEO, Caribbean Premier League, said.