To promote the upcoming 2014 FIFA World Cup in Brazil, Adidas has outfitted one if its brand-new 'Brazuca' soccer balls with six HD action cams, capable of capturing a 360-degree panoramic video from the ball's perspective. This is, in fact, not the first action cam sporting multiple cameras that we've seen, nor the first multi-cam apparatus in ball form. But it is indeed the first soccer ball, at least that we've heard of, capable of capturing 360-degree videos.

The ball, aptly called the 'Brazucam,' will be travelling the world in the coming weeks, going to countries including Spain, Germany, and England. There, it will join the respective national soccer teams during their exercises and take some beautiful spherical panoramic video footage while being kicked around by football stars such as Xavi Hernandez, Dani Alves, Cristian Tello, Bastian Schweinsteiger, Manuel Neuer, Philipp Lahm, and David Villa.