MILAN (AP):

Forward Alessandro Matri has transferred from Juventus to Serie A title rivals AC Milan in an unpopular move among Rossoneri fans.

The move was announced on Milan's TV station late yesterday, with the transfer price reportedly €11 million ($14.6 million).

During Wednesday's Champions League play-off with PSV Eindhoven, which Milan won, a fan banner read "Matri: no thanks! A defence and midfield to strengthen, there's nothing else to think about."

Another forward

However, Milan management apparently thought otherwise and added another forward to complement Mario Balotelli and Stephan El Shaarawy.

The 29-year-old Matri scored 27 goals in 69 Serie A matches for Juventus over the past three and a half seasons.

He began his career with Milan, having gone through the Rossoneri's youth system, and made his Serie A debut with the club a decade ago.