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August 30, 2013
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Mr Vegas set to release Bruk It Down 2.0

Artiste performs on BET's 106 & Park today

Welcome to the next generation of reggae dancehall as designed by one of Jamaica's most versatile and innovative music makers, Mr Vegas.

Named after his recent international cross over hit single, the Bruk It Down 2.0 album (MV Music) follows his innovative, proven approach. Grounded in reggae dancehall, Bruk It Down 2.0 demonstrates Mr Vegas' uncanny ability to tap into a seamless mix of house, reggaeton, soca, pop and dubstep. But it's not simply Vegas going it alone. A who's who of production talent from Clevie to Danny Browne, Studio 758 and Jah Snowcone, help Bruk It Down 2.0 connect the foundation of reggae dancehall with cutting-edge musical movements.

On the mic, Vegas is joined on the title track by Barbados' very own, the soca queen, Alison Hinds, while reggae crooner Lukie D, foundation dancehall favourite Flourgon, and reggaeton artiste El Boy C are also on-board, as well as St Lucian songstress Terri.

Set to be released on September 24, the 16-track ensemble is Vegas' ninth studio release and the second from his own label imprint, MV Music.

While invoking the spirit of contemporary bass music, Bruk It Down 2.0 is firmly rooted in reggae dancehall, particularly that of rub-a-dub dancehall. The opening tune, Busta Bottle, is a signature Vegas interpretation in the style and fashion of Little Lenny's legendary Healthy Body (1989), here courtesy of a Boomsteppa production.

Freaky Freaky, a classic example of dancehall double entendre from Vegas, featuring Lukie D of Jamaica's harmony group LUST, benefits from Clevie's own twist on the 1998 Black Widow riddim (a Steelie and Clevie production), now called the Blacka Widow. Studio 758 out of St Lucia then takes over with a pair of "hands up" party productions. The album's first single, Give It To Har, turns up the hip-shaking energy with a simmering electro/soca beat that seems perpetually ready to pop, the suspense driving the record forward. And there's no slowing down with Twerk, a dancer's anthem. Good Body Gyal, another Clevie production, is sure to parlay Vegas's innate melodic talent into one massive example of movement towards the dance floor.

And while Vegas speaks from the heart on Bare Tingz, Grimey Girl (a gritty mix of dancehall and wobbly Bass) and Two Face Friends, the music ultimately comes down to two feet which can't ignore the foundation dancehall beat. Speaking to mind, body, and soul, Mr Vegas then lures you in on Come Here Bubbler, which magnetises the dance floor between shiney House beats and dancehall word play.

The eclectic and electric vibe of Bruk It Down 2.0 picks up where a series of No.1s left off. Indeed, the original Bruk It Down single (2012) went No.1 on the MTV Base Chart, number one in Jamaica, and number one on BBC 1Xtra in the UK. Here, Bruk It Down, featuring Bajan soca queen Alison Hinds, enriches the original version with the indigenous calypso sounds of "ah bottle and spoon". Staying in the region and keeping it "caliente" (hot), Mr Vegas links with El Boy C to spark an electrified Reggaeton track Vamos ("Let's Go").

In due fashion, the record is ready for Take Off when Terri lends her seriously seductive and catchy hooks to a synthy dancehall track that didn't need the help. But this is Bruk It Down 2.0. And when Jamaican super-producer Clevie returns for It's A Beautiful Life, years of collaboration with Mr Vegas shine through on the composition.

Using clever melodic flows, as well as crucial production support from Jah Snowcone, Steadly, and Chuck T, Vegas focuses on what is most essential on the soulful, R&B-esque Slow Jam before Run Up And Down ramps up the energy once again.

Finally, Wet Party, featuring rub-a-dub dancehall veteran Flourgon, whines, wheels, and pulls up the vibes for a fresh party sound that's wonderfully familiar at the same time. Based around the Paragon's rocksteady hit On The Beach recorded for Duke Reid in 1967, Mr Vegas and Flourgon here provide the classic 2.0 version.

Rooted within the reggae movement, which itself drew on soul, R&B and gospel, Bruk It Down 2.0 points us to the next era of dancehall reggae music. It is one in which Jamaican rhythms embrace contemporary drum and bass and the synthy sound scapes of House and Electronic genres create new horizons.

Indeed, Mr Vegas offers a captivating, head-nodding, and hip-shaking musical interpretation of what is to come.

In the meantime, fans can lookout for Mr Vegas, who is set to appear on BET's 106 & Park show today.

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