Digicel has unveiled a range of new plans less than a week after its competitor, LIME, slashed its rate to $2.99 across network and to US and Canada plus UK landlines.

Digicel customers are now able to choose from one of six plans:

The Brawta Plan

The Gimme Five Extra Plan

The Double Bubble Plan; and

The $2.99 Plan (all with per second billing)

The $2.49 Plan; and

The $2.89 Sweet Plan (per minute billing)

"We asked our customers what they wanted and the answers we got were great value, lots of choice and more freeness," said, Digicel Jamaica CEO, Barry O'Brien.

The new plans will go live at 12.01 a.m today.

The Brawta and Gimme Five Extra plans see customers getting more talk time than they got with Gimme Five.

Customers will now get 55 minutes of free talk, 200 texts, 10 MB of data with free nights, 55 international minutes, monthly free credit and cash back after talking for five minutes, sending five texts or topping up with $200 or more.

The Double Bubble Plan with per second billing sees customers getting double the value of their credit every time they top up with $200 or more.

With 'Double Bubble' customers will also get 10 minutes of talk time, 10 Digicel text messages and 25 international minutes once they have talked on net or internationally for five minutes or send five texts.