"We'll be back in 2014", was the word from the promoters of the recently staged Charley's JB Rum Great Escape Easter party weekend, which was held in Negril last month.

The three-day Easter party series which featured seven events this year, including Negril Bacchanal, Escape J'ouvert, Stoplight Affair, Soakin Wett, Wet Dreams and Escape Family Fun Day, was a huge success.

According to Howard Wisdom who is one of the main players in the Mastermind Entertainment Group, the company responsible for the production of the party series which is in its second year, he is confident that it will be even bigger next year.

"We started the JB Rum Great Escape Easter Party Weekend last year. The first year, we got off to a fair start, this year, things were much better. Thanks to our title sponsor Charley's JB Rum and our associate sponsors, we were able to do a lot more this year in terms of production and marketing, and it paid off tremendously. Based on the tremendous response to this year's event, we are looking forward to an even greater staging in 2014."

Denzel Scott, another member of the Mastermind team, added, "The whole Mastermind Entertainment group is dedicated to uplifting the quality of entertainment in Negril, and we are very happy that the people in western Jamaica are giving us their support."