International recording artiste Chuck Fenda showed that the 'musical message' is being delivered in no uncertain terms during a scintillating set at a reggae show in Bourbon Beach, Negril, on Friday night.

Fenda has always enjoyed hard-core fan support in the western regions of the island and the 'Living Fire' fans were out in strong numbers last week. Backed by the Hyah Grade band, he appeared onstage where he delivered his trademark hit Gash Dem, while members of the audience waved their flags and thrust lighters in the air while shouting, "gwaan Fenda gwaan."

He continued to turn up the intensity with songs like I Swear, before segueing into his recent hits, like Warning and It Hard. During Warning, one overly enthusiastic fan kept on shouting "gwaan Fenda gwaan", and "warn dem, warn dem", while waving a huge flag.

Other guest performers included Bingi Links, Chevaughn, and Angel Doolas.

"It's just a blessing to see how the people have been responding to the music because I make music for the masses to give them a voice to convey messages to the leaders about what they are feeling. I am on a musical mission to uplift my people," Fenda said.

He is booked solid for the upcoming Easter weekend as he rides a wave of popularity sparked by It Hard and Warning. Chuck Fenda will be back in Negril on March 31 for 'Escape Negril Fun Day.

The Living Fire is also a headliner at the Boston Jerk Festival on March 31, after which he will be at the annual Kite Festival on April 1 in St Ann, and then he is off to Brooklyn to perform at the 'Easter Fest' on April 13.

Earlier this month, the artiste wowed the thousands of reggae fans who had converged on the downtown Kingston Waterfront for the Dennis Brown Memorial Concert with his full repertoire of songs.

Dressed in a full suit of red, including red shoes, Fenda roared through songs such as Like The River, Gash Dem, I Swear, and O My Lord, each song earning thunderous forwards. He did his favourite Dennis Brown song, Should I Have Faith In You, and closed his set strongly with Warning and It Hard, the latter of which has become the anthem for the people.