Ultra-talented rookie reggae singer Hi-Moore is generating a buzz in the local music industry with a brilliant new song, Go For My Goal, which is blowing up all over FM radio.

Born Claude Ansine, Hi-Moore, got his exposure while attending the Merlene Ottey High School in Hanover.

After graduating, he decided to devote his interest to music full time, and that decision is already paying dividends with his song added to playlists at major radio stations in Jamaica.

Hi-Moore hails from the Papine/Tavern area of St Andrew where he lived with his father, a taxi driver, and his mother, a factory worker.

He grew up with two brothers and two sisters and attended Papine High for a year before he was sent to Hanover to live with his father's parents in 1988.

He returned to 'town' to live with an aunt in Seven Miles, Bull Bay, and learned the Bobo Shanti principle and order.

At 19, Hi-Moore attended a stage show in Waterhouse, and impressed patrons. He recorded his first song in 1999 for Christopher James on the Jammys label, Black Woman Of The Century. Well-known songwriter Black Pearl also gave him a lot of support.

A year later, he recorded Touched By An Angel for Lloyd James on the Jammy's label, but neither songs was released and he decided to leave.

smooth vocals

Hi-Moore continued to hone his skills as a live performer, building a solid reputation with smooth vocals and charismatic performances in the areas of Shooter's Hill, Harbour View, Rockfort and Seven Miles.

He went to Montego Bay to live and hooked up with the Dangazone camp. He recorded Captivate My Mind on the 'Perilous rhythm', which enjoyed moderate rotation on radio.

However, things did not work out as planned and he took a break from the business in order to provide financial support to his family.

"Mi start juggle and sell clothes in Montego Bay. That's why most of my songs are about hustling. Mi never give up, always maintain, one day mi muss crack the ice ... that's why mi say pursue yu dreams," he said.

Still, music beckoned and he continued to write and fine-tune his skills. Now, he's back doing what he loves.

Hi-Moore's latest release, Go For My Goal, has been enjoying airplay on at IRIE FM, HITZ, LINKS and BESS FM.

Recorded as a tribute to the exploits of the Jamaican athletic team during the recent Olympic games, andsuccessful go-getters who accomplish their goals, the single has established Hi-Moore as an act to watch.

"I have got a great response to this song. It ah play hard on IRIE, when people, old and young, see me, they come over and say, 'yo, Jah Moore, keep it up', and mi feel good fi know say it a gwaan," he said.

Other songs previously released by Hi-Moore are Wilderness and Broken Heart. He recently shot a video for Go Sonny, an inspirational song, for producers in Switzerland.

He is now a part of the Makalon family, a team dedicated to doing great music.