Harry Toddler (left) and Motion - Contributed

Downsound recording artiste Harry Toddler has won a legion of new fans with his latest radio hit, 'Life Goes On' (Memories), a song that many dancehall insiders view as a tribute to long-time Downsound Records videographer, Tenneile Baxter, who died tragically and suddenly a few weeks ago.

The song, which appears on the 'In Memories' rhythm, has been generating excellent airplay locally, and the promotion will be buoyed by the release of an emotional, heart-rending video this week.

"People are going to love this video, scenes were shot in Fletcher's Land on the night right before Hurricane Sandy hit Jamaica, so it has a big emotional pull in it, lots of rain and ting," Toddler said.

Harry Toddler has been changing the conventionally accepted lifespan of dancehall artistes, and he shows that there is no need to sell out his game to survive. Lately, he has been doing more reggae-influenced songs and Memories is the best of the bunch, a heart-rending recount of the life of his best friend.

Last week, Toddler also released a video for his single, Broadtail, featuring labelmate Motion, which has been getting good spins on HYPE, RE and CVM.

"Ah the new name fi the girl dem, Broadtail, da song de a gwaan good a England, me and Moshy do the song the other day on HYPE TV, and the phone lines dem blow up, it shot," he said.

Late last year, Toddler shocked a lot of people with his new image, but it appears to be paying off as he leads out The Force, a loose collection of stablemates from Downsound Records, with typicalToddlerpanache.

Toddleris revelling in his new role, and that is quite evident in the music video for the hit single, When We Roll, where an ensemble cast of deejays and singers, spit hard-hitting rhymes on a hardcore rap beat. The song was a huge hitin clubs and at street-side dances all over the Corporate Area.

"The shot shotttttt. It gone, one more hit for Downsound and for HarryToddler," he said, laughing.Toddlerdelivers the choruses in his trademark growl, a new deliverythat has updated his sound and complimented his new look and image for the new Twitter and Facebook generation.

Gone is the bleached-out hair which earned him the moniker, 'Blonde Ras', along with lyrics he now deems not fitting the new man he has become.

"I don't think the Scare Dem image will get the message across to do the type of work I want to do," saidToddler, who stakes claim to have written some of Scare Dem's biggest hits such asBad Man Nuh Dress Like Girl,Dance The Angel,Beer Gal Waan Wi, Watch Yu Friends andCertain Bwoy.

He believes this neat bit of 'jujitsu', from one image to another, is the right move at this time as he inches past the big 3-7.

"I have the guidance of Joseph of Downsound Records and Shauny, an adviser, plus Scatta (Cordel Burrell). Those three people coached me through the change, told me a change is not bad.It was shocking to my fans. People would pass me, but the face can't change. Everything has changed, my dressing too. People are saying they appreciate it, commenting on how they love it. It lifts me more and they want to listen to my new material," he said.

Five years ago, Toddler returned to the top of the charts with Don't Run In, igniting a mini revival of his career.

"Now, mi ready to dweet again," he said.