Reggae recording artiste and marketing expert Contractor has released a new single, Never Stop Trying, with Capleton and Canadian rapper Lucci Gabana also featured.

The song was produced by renowned musician Marcus Kane, who has worked before with some of the most pre-eminent talents in music today.

The song is getting heavy rotation on Toronto Canada's Groove 98.7 with DJ Spex and on local radio stations. Never Stop Trying is a neatly composed track which could be used as a motivational tool.

The single, according to Contractor, represents determination he used to overcome numerous challenges he faced throughout his music career.

"The song is a direct representation of who Contractor is and what Contractor has been like over the years. Never Stop Trying motivates people to go hard at their dreams, never stop until it is realised," he said. The song is the second time that Contractor and Capleton have collaborated on a track, the other being Pain, which features Bobby Zorro.

Contractor, successful marketeer for local-based Downsound Records, said he was happy with the success the song has been getting thus far.

"The previous collab with Capleton has been hugely successful, and I am already seeing signs that this one is going to become even more successful. I am really happy for that," Contractor said.