All roads led to Santa Cruz last Saturday where telecoms company LIME, staged yet another successful leg of its 'Talk EZ Road Tour' which has been making its way across the island since the launch in mid-June.

Taking along a caravan of artistes, bikers, comedians and phone deals, LIME lit up the quiet St Elizabeth community on Saturday afternoon. With the likes of Tami Chynn, Ieye, Tanto Blacks, Kevin Downswell, QQ and Aidonia, the large crowd hung around for over four hours at the Santa Plaza, anxious for the next big act to take the stage.

"With great rates like $2.99, we have to celebrate with the people of Jamaica", said Stephen Miller, LIME sponsorship manager, "These are the lowest mobile rates this nation has ever seen and we want our customers to enjoy every moment."

The event which will make its next stop in Montego Bay also features an exciting 'money machine' where lucky customers can grab fists of LIME credit vouchers and a host of other prizes and surprises.

This patron grabs for LIME credit vouchers in the LIME 'Money' Machine as members of the audience which gathered cheer him on.