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July 13, 2012
Star Entertainment


 

Vegas, Alison Hinds 'Bruk It Down' on VEVO
CURTIS CAMPBELL, STAR Writer


( l - r ) Mr Vegas, Alison Hinds

Mr Vegas's Bruk It Down remix is now on VEVO, the number one YouTube site in the United States. The remix features soca queen Alison Hinds and the video displays scenes from Trinidad, Barbados, Jamaica and New York.

Jamaica's radio disc jock DJ Bambino also made a cameo appearance in the video's intro, speaking in classic patois language.

Mr Vegas also kept the video authentic by employing the skills of Jamaica's dance crew, Dance Xpressionz who gave a vivid display of the Bruck It Down move.

The scene with Alison Hinds was shot in Barbados and she attempted the dance move on a beach with the sea lingering in the background and Mr Vegas by her side.

The video for Bruck It Down remix was directed Jay Will, and according to the director, the music video shows personal translations of the popular dance move.

"The video features a variety of personal versions of the dance style. We show different women from different walks of life all sharing a common ground with this infectious dance tune," he said.

Alison Hinds spoke highly of Mr Vegas and expressed that the working process was fun. "I thoroughly enjoyed working with Mr Vegas on the song and the video shoot. He is so much fun and had me laughing the whole time we were filming. I love to laugh so that just made the shoot so much more fun. I know we will work together again in the not so distant future and I eagerly look forward to that time," Hinds said.

Bruk It Down is included on Mr Vegas' new double disc album, Sweet Jamaica (MV Music), released on May 29 in tribute to Jamaica celebrating 50 years of Independence this year.

Bruk It Down made the top of the Billboard Reggae singles chart as well as reaching No.1 in Jamaica, BBC 1Xtra, Choice FM in the UK, Trace TV/Trace FM based in France and MTV Base Africa.

Mr Vegas' Sweet Jamaica album also propelled to No.34 on Complex Magazine's 'Top 50 Albums of 2012 and into the top 10 on Billboard's Reggae album chart.

Mr Vegas' Sweet Jamaica European 2012 Tour starts this month, and there is a Canadian Back-to-School Tour set for September and a US band tour in the fall.

The VEVO music video website was launched in December 2009 and the same month became the No.1 visited site in the United States.

There are only a few Jamaican artistes who own a VEVO account, among them Buju Banton, Jah Cure, Sean Paul, Damian Marley, Stephen Marley, Wayne Marshall, Tami Chynn and Brick and Lace.

The original Bruck It Down video has over seven million views and the VEVO remix video currently has over 20,000 views since its upload.

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