(From left:) Jo Blackwell, DJ Monk, Tequilla Rose ambassador Onika Clarke and Half Pint's manager Loyal Haylett could not miss the ATI launch event in Montego Bay Officially Diagnosed on the weekend.

Rashid Hall (centre) felt like a superstar as he is sandwiched by these beauties Renee Batts (left) and Debra Kerr at Appleton's Officially Diagnosed party in Montego Bay on Saturday. - Sheena Gayle

Western Bureau:

Officially Diagnosed, held in Montego Bay on the weekend, left patrons mesmerised as the team of promoters from Antidote Entertainment gave ATI party fans a preview of what to expect come August 6 in Negril.

Officially Diagnosed was the official ATI lead-up event for western Jamaica that was held at Pier One on Saturday. From the décor, food, music, instant photo booth and on-site spa area, the promoters made special efforts to enhance and redefine how patrons in the tourism capital experience party events.

Musical juggling by ZJ Ice and Chromatic offered a great way to start the event as they gave an interesting mix of dancehall and hip hop during their set. DJ Kingpin along with Izzy made their presence felt as they paved the way for Crazy Neil and Timeless to maintain the momentum at the party.

The event experienced some technical difficulties with the sound system in the general area that led persons to converge near the VIP area, but that was quickly corrected in a bid to save the show from being disrupted any further.

While most of the partygoers did not start making their grand entrance into the venue until after 1 a.m., a few early birds could be seen enjoying themselves on the dance floor until the party got into full gear. The party ended about 4 a.m.

Antidote Entertainment is no stranger to executing successful events, as they are also responsible for C.P.R, Addiction, and Rinse, among others. Officially Diagnosed was added to the ATI Weekend party series in 2011.

According to Steffan-Chad Haughton, public relations and marketing for Antidote Entertainment, the feedback from the crowd on Saturday was overwhelming and extends his gratitude to sponsors for making the event a success.

"The feedback from the event was amazing and we appreciate the support from the patrons and the sponsors. Come August 6, it will be no different. ATI party fans are in for a treat and Officially Diagnosed is going to be an unforgettable party experience so all they have to do is get their tickets," Haughton said.