A battle of low prices is now being waged in the telecommunications sector with market leaders Digicel today set to unveil a plan which will cost 10 cents per minute less than the lowest rates offered by LIME.

The plan, which will see customers paying $2.89 per minute, will also be accompanied by free talk, text, international minutes, nights and credit.

Under the plan, calls from Digicel to Digicel will cost $2.89, billed per minute. Cross network rates are reduced to $6.99 per minute. All other rates remain unchanged.

Digicel also said post-paid customers can start benefiting from this low rate of $2.89 out of bundle at the beginning of July.

Digicel's announcement follows a move by LIME last week to cut mobile rates from between 40 and 62 per cent. LIME's cross-network rate has dropped from $12 to $6.99 for prepaid and post-paid.

On-network rates dropped from $8 to $2.99 and $1.99 for prepaid and post-paid, respectively.

Digicel said consumers can opt in to its newest promotion by dialing156# for free from their Digicel handset and then pressing 'send'. The company said bigger deals would be announced in the days ahead.

"We are always listening to what our customers want and finding new ways to delight them by driving value and innovation," Mark Linehan, CEO of Digicel Jamaica, said in the release. "This latest offer is all about ensuring we deliver on that value promise and that we give our customers a wealth of choices so they can decide what works best for them," he added.