Budding reggae singer Francheno is looking to capitalise on the popularity of his hot lover's rock single titled Little Red Rose.

Since its release over a month ago, the single, which was produced by Francheno for his Chenoghett Imprint, has been receiving strong rotation.

According to the Trelawny-based singer, the song has a lot of potential, and he believes it will help to take his career to new heights with sustained promotion.

"Little Red Rose has a lot of potential. I think it will be my biggest hit, to date. I know, for sure, if it continues to get the support it's getting now, it will put me on a higher level," he said.

In order to boost the promotion of the single, the singer recently shot a music video for the song. The video was shot under the direction of music-video director Wayne South.

Francheno said the video was shot at some of the most scenic locations in Falmouth and Montego Bay, as he wanted to highlight the beauty of these places, as both places are very close to his heart, having lived there.

The video for Little Red Rose will be released next month.