Nature - File

Born André Ellis, 'Nature', as he is now known, said it was his calm demeanour that earned him the moniker.

Born in Montego Bay, Nature's first taste of stardom came when he won a singing competition while a student at St James High.

The 26-year-old decided, in 2002, that he would actively pursue music full time and, soon after, was signed to footballer Ricardo 'Bibi' Gardner's Heart of Love record label.

"Bibi Gardner was the first person to give me real strength in the music business. He produced two of my songs, Hold On and Wasting Time. The songs became well-known in Europe and I did two promo tours in Europe and one in Australia for the songs," Nature told THE STAR.

football career

His time at Heart of Love was short lived, however, due to Gardner's hectic football career.

Late last year, while performing at an event, Nature was introduced to producer Skatta Burrell, who is affiliated with Downsound Records.

According to Nature, he was performing at another event when Downsound CEO Joe Bogdanovich turned up to see him perform.

"I'm now signed to Downsound Records and it's going great. They have the capabilities and resources to manage artistes. Things are moving in the direction I've always wanted to go," he said.

Nature is currently promoting his two new singles Mama You, Saved Me, and World Peace. According to Nature, World Peace racked more than 20,000 views on YouTube in its first week.

"It's been getting massive rotation, people are loving it and it soon explode in Jamaica. The song World Peace is appealing to every nation and every religion," he said.

Nature is working on a yet-to-be titled album. He is also in negotiations for upcoming tours.