"It's more of a crossover type of rhythm. I know it will do well because it has an international appeal, that type of flavour," said Latoya McKay of Sajay Productions.

The rhythm has been receiving rotation on local and international radio stations and has been recently released on iTunes.

They are also working extensively with upcoming act Mr Vysionaer, who recently signed to the company.

"We're trying to break him in the reggae market, he's extremely talented," said McKay.

He already has two songs with the record company, Waan Come Home and another upcoming release, Black Girl In Africa.

"My music has more of a global message. I have a unique, strong voice with lyrics that everybody can listen to no matter what age group you're in," Mr Vysionaer said.

The artiste compares himself to musical greats like Bob Marley and Peter Tosh.

"That's how I do it in terms of deliverance," he said.

Mr Vysionaer hopes to make it big in the music industry as he says he has a message to spread to the world through his music.

Sajay Productions was formed in 2000 in Kingston by Roymane Alexander, nephew of legendary producer Henry 'Jungo' Lawes, and to date has created rhythms such as Blueberry and Quickie.