On March 21, Heineken Jamaica will launch Heineken Inspire, a competition open to creative consumers. Heineken Inspire is a competition of the arts aiming to enliven the creative nature of individuals in our population.

The premium beer brand is hoping to discover the entrepreneurs, film producers, artistes and fashion designers of the next generation by using its product as the inspiration behind their masterpieces.

According to Nasha Douglas, Heineken brand manager, the brand known the world over for creating avenues for talented consumers to show their talent is at it again.

"The tremendous success of the Heineken Green Synergy project over the years has attracted countless talents and has led to the explosion of new fresh faces on the DJ circuit. We hope that this campaign and competition will broaden that scope and reach. We expect this to hone unearthed talents in the four categories of film, fashion, music and art," Douglas said.

Individuals interested in competing in the four separate categories of Film, Art, Fashion and Music can do so by uploading their 'inspired' creations to the Heineken Inspired Facebook page. The brand will also be having live tours across the island in search of talents at various locations during Heineken Happy Hours. Contestants entering the competition on these tours will be given the opportunity to perform live or submit their entries to Facebook.

These pieces will be deliberated on by a panel of esteemed judges. The number of 'likes' posted for the pieces will also count towards selection.

The finalists chosen in the different categories will have their creations on display, films premiered, designs modelled or the opportunity to perform at the Heineken Inspire event. The winners will receive a Mac Pro Book or cash and a one-on-one time with a successful mentor in their respective field.

"Jamaica is full of great talent, artistry and creative minds, we encourage all to be a part of this competition and be inspired," Douglas ended.

The Heineken Inspire event will be held on April 28 at a location to be disclosed on the day of the event.