Socamaloo, The Fusion, is set to kick off this Saturday, March 3. The weekly series will be held each Saturday until April 14.

In a release to the media, Mario C, one of the promoters of the event, explained the idea and concept behind the Socamaloo series.

"The truth is, the members of Socamaloo are fans of soca and we wanted to create an experience that other fans and lovers of the genre can truly enjoy during the season. We understand that Jamaica is all about variety and even though we will showcase the genre how it is presented in Trinidad and Barbados, we must also cater to those that may want to hear a little bit of everything. Each week, we will combine soca with another popular world genre, with the majority split in favour of soca."

The event will take place each week at 11 Oxford Road, which is next door to The Dorchester apartment complex.

"Our intent was to seek out a location that was new, unusual and cosy. It was also important for it to be central for easy access yet still give you that backyard house party feel, rather than a public affair. It truly is an oasis in the heart of Kingston," said Mario C.

non-stop party vibe

Socamaloo promises to provide patrons with a non-stop party vibe. Top soca DJs like Kurt Riley and Mario C will feature along with weekly guest DJs, who will all be responsible to keep the party vibes flowing all night long.

Dancehall artiste Beenie Man will perform live at the event on March 24, while on March 31, the in-demand Khago will represent with his current tidal wave of hits.

Konshens whose Gal a Bubble and Do Sup'm are tearing up the charts, is billed to perform on April 14.

Asked why live performances will be incorporated into the series, Mario C said, "We have dubbed the series 'The Fusion' which means we are mixing it up a bit to create a unique vibe. We are also flying in not one, but two special guest artistes from Trinidad, that will make this event the most talked about this season."

Socamaloo will run from 9 p.m., to 2 a.m. Admission is $500 and females enter free before 11:30 p.m. There will also be a two-for-one entry for all patrons with college IDs.