Heineken Igloo celebrates its third anniversary with an all-white edition this Sunday at Sugarman's Beach in Portmore, St Catherine.

As part of the anniversary celebration, the sponsor of Jamaica's most popular beach-party series, Heineken, will be rewarding a consumer with an igloo filled with Heineken beer.

Consumers who purchase a bucket of Heineken at the event have the chance to win the igloo filled with the world's premium beer.

"Heineken Igloo is the premier beach party series in Jamaica where consumers can be their own bartenders and we see this as a great way to provide them with what's needed for that to happen - their own igloo filled with Heineken," said Heineken Brand Manager Nasha-Monique Douglas.

Music for Heineken Igloo's third anniversary party will be provided by DJ Nicco, Coppershot and DJ Supastylz.

There will be a special three-for-one admission for women before 6 p.m., with regular entry costing $500 for women and $1,000 for men.

Heineken has been the title sponsor of Igloo for the last two years and promoter SynDark Movement said the partnership has been a great one.

"One thing that can be said is that Heineken brought a premium look and feel to the event and this is important for creating the right atmosphere for consumers and patrons," said Gersham Greene, of the promoters who form SynDark Movement. "This is critical for areas like the bar and general aesthetics of the event, and it has been a good partnership."