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Members of Mighty Crown (from left): Sami Tse, Simon Tse, Rohan 'Ninja Crown' Henry, Gaku 'Supa G' Kanazawa and Koji 'Cojie' Ishii. - Contributed
In honour of their 20th anniversary in the music business Japanese selectors Mighty Crown have sealed their third sneaker deal with Nike Sportswear.
The sneaker pak, released in honour of Mighty Crown's 20th anniversary, was the hottest possible way for them to culminate their year-long celebrations.
Consisting of the Nike Dunk High Premium and Nike Sky Force 88 Low, the sneaker pak marks Mighty Crown's fourth and fifth Nike sneakers to date. Notably, Mighty Crown is the only sound system in the world to get a Nike sneaker deal.
Over the years, the name Mighty Crown has become synonymous with Reggae/Dancehall music and culture globally, and as expected, the sound continues to make an indelible and unprecedented impact on the Reggae/Dancehall and Sound System industries.
The new limited-edition sneakers come in clean colours, yet with lots of special materials, applications and details on the upper. Both the sleek all-black Nike Dunk High Premium and the silver Nike Sky Force 88 Low sneakers are customised with the infamous Mighty Crown logo throughout and the Mighty Crown name uniquely engraved in the sole. But what makes these sneakers really blaze is a collage of all of Mighty Crown's sound clash trophies on the shoes' insoles - truly a testament of Mighty Crown's achievements.
"Being able to say that five pairs of Nike sneakers were made in honour of Mighty Crown is truly a blessing. It reminds me that hard work does eventually pay off, but none of this would have been possible without the support of Reggae/Dancehall fans," says Masta Simon, co-founding member of Mighty Crown in a release sent to THE STAR.
Sneaker freaks have been obsessed with Mighty Crown's new sneakers, particularly because they are limited editions. In addition to the sneaker aficionados, more than a few celebrities have been spotted donning the kicks.
Because the sales of Mighty Crown's past sneakers with Nike were exceptional, one can truly understand why a new deal was sealed. Moreover, it's clear that Nike and other companies are starting to realise that Mighty Crown's popularity can be used to market the lifestyle of Japan's burgeoning Reggae/Dancehall culture.
"The influence that selectors and other key members of the Reggae/Dancehall and sound
system culture have on the lifestyles of those they entertain is undeniable, yet underrated by many. Mighty Crown's continued relationship with Nike simply solidifies them as a brand and a marketing powerhouse. At the same time, it shows limitless possibilities for those at the forefront of our music and culture," says Mighty Crown's long-time manager Garfield 'Chin' Bourne of Irish and Chin.
Mighty Crown's newest Nike sneakers add to their growing empire, which consists of a sound system, record label, magazine, clothing brands and retail outlets. Always focused on expanding their outfit, Mighty Crown continues to make great business strides.
