The event, dubbed Magnum Christmas: Crank It Up High Energy, will feature performers from the Magnum Kings and Queens of Dancehall talent series like Tanto Blacks, and several dancehall heavyweights. Patrons will also enjoy music from top disc jockeys DJ Liquid, Coppershot, Foota Hype and Renaissance.

Leading up to the event, Lascelles Wines and Spirits, distributors of Magnum Tonic Wine will award each consumer one free ticket for the purchase of two products at select locations. While the brand is an avid supporter of several events on the dancehall calendar, Lascelles opted to directly reward consumers who support and enjoy dancehall with an experience of their own.

"Magnum continues to support the many aspects of the dancehall culture in Jamaica. This year, we are giving our consumers even more with an added experience to the December calendar at little cost to them; it's an early Christmas gift," said Desmond Steel, head of Expoze Entertainment, the producer of Magnum Christmas: Crank It Up High Energy.

The event promises to be a hot pick in the festive season as promoters promise an exceptional entertainment package in addition to secure and abundant parking for patrons. Lascelles will also introduce the new Magnum Tonic Wine combination called Crank It Up. Magnum Christmas: Crank It Up High Energy takes place at the National Stadium car park on Friday, December 2. Magnum lovers will access free tickets to the event by purchasing two Magnum Tonic Wines at select locations.