The USA Water Polo is the National Governing Body for the sport in the United States which oversees the US Olympic programme as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. On www.usawaterpolo.org USA Water Polo CMO Jennifer Rottenberg was quoted as saying, "We hope to rally the water polo community here in the US around the defining image of the water polo cap. We are grateful to the wonderful members of the water polo community who already have donated their time and their images to define the campaign, and we look forward to seeing what the imaginations of others in the sport have in store!"

The images of Cap Campaign participants will be distributed via print advertisements for magazines nationwide and online public service announcements scheduled to launch in 2012. A website has also launched, featuring the tagline of the campaign, www.IamWaterPolo.org, which will house larger galleries from the "Cap Campaign" photo shoots, interviews, and behind the scenes footage. The campaign was photographed by notable celebrity photographer Michael Larsen, one half of the dynamic team of Larsen & Talbert, known for images appearing in publications ranging from USA Weekend to SELF Magazine.

On the website, the deejay was quoted as saying, "I think it is important, I'm trying to promote it even in my own country, I've had people like Genai Kerr come there and do an invitational meet, we are trying to give it some form of exposure in Jamaica. Also trying to promote it worldwide, it's an excellent sport, great for kids to do, I don't think it's big enough yet in the international community."

The deejay recently released the video for his latest single Got 2 Luv U and is scheduled to release his fifth album early next year.