"But that is not all, as should things go to according to plan, there could be added sponsors, including that of a title sponsor, which if that happens would make this year's staging of the league one of the best ever."

JNBS, justbet and JPS, who are venturing into premier league sponsorship for the first time, will see their investments going towards the administration of the league, which among other things involve the issuing of grants to the clubs, and by extension, the payment of players.

These companies, in return, among other entitlements, are slated to receive marketing and promotional opportunities, including the branding of the front of the players' jerseys and usage of these players for advertising purposes.

"For us at JPS, our sponsorship is one more opportunity to support a national institution, which means so much to us all," said JPS president and CEO, Damian Obliglio.

"It is also one of the many ways that we can show our commitment to the development of sports in Jamaica from community leagues to national programmes," he added.

JNBS assistant general manager, Leon Mitchell, said his company saw partnership of the league as an investment in the country.

"Football, and sports in general, cuts across many social, economic and political barriers, and helps to unite communities and the nation, and with the league being the top one in the country, we are more than happy to be associated," said Mitchell, who explained that his company had also opened a PLCA account wherby the public can make donations to the league.