Beenie Man - File photos

Already endorsing Yaad Swag Rum and Yaad Stout, dancehall artiste Beenie Man is now working with a new product.

The artiste has teamed up with Robert Todorovic, who is from Ontario in Canada, to promote Zagga Rolling Papers.

Todorovic said the product should have been available to the public in July but there were some unforeseen issues.

"We were working on the product for a while but I had a couple of complications that I had to deal with first. It's a better time right now to come out with a Beenie Man product," he told THE STAR.

He added that Beenie Man was the perfect person to promote the product because "he's an international artiste that is known. It (rolling paper) can branch out to more than Jamaica. Beenie Man is a Grammy-winning artiste so he's one of the most popular artistes."

Todorovic, who met Beenie Man years ago after promoting the Tropical Storm tour in Canada, said a new business venture will only bring more revenue to the country.

"I just thought this was a good opportunity. It's trying to show dancehall artistes that they should be doing the same thing. And this is keeping the money in Jamaica too," he said.

In addition to offering a new product to the market, Todorovic said he will be offering more to the consumers.

"Zagga Rolling Papers contains 40 leaves instead of 32 per pack and 60 packs per carton instead of 50 like the other rolling paper companies. Zagga gives 25 per cent more and is the better deal," he said, adding that it is already available in Christiana, Manchester and Ocho Rios, St Ann.

'We were working on the product

for a while but I had a couple of

complications that I had to deal with

first. It's a better time right now to come out with a Beenie Man product'.