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Members of Liv Up Records (from left): Clinton 'Crumbs' Marsh, Ornella Coke, Oneill Coke and Lando Allen. - Contributed
Once a prominent record label in the local music industry, Liv Up Records is looking for a rebirth after a catastrophic Tivoli incursion that crippled the feet of the dancehall hit machine.
According to Clinton 'Crumbs' Marsh, one of the producers aligned to the label, the Liv Up music team is still together, but the label is having complications because the label's CEO Leighton 'Livity' Coke is still in police custody.
"We are very much together as the team, but the CEO is not around, so we are just waiting on the results. He has a trial this month," he said.
Crumbs said that Livity was the main engine behind the record label, because he was always encouraging them to do well and to have faith in their productions.
"When he is not around, the drive is just not there, we still make rhythms but nothing is on the road as yet. For now, we are just taking it a step at a time," he told THE STAR.
Crumbs also said that their production was also stalled by the Tivoli incursion because the studio was badly damaged and equipment stolen.
"We don't have the full capacity to work, because our tools are either missing of destroyed. An official studio was being constructed and that building was destroyed by the bullets so we don't really have a designated area to work from at this point," he said.
The record label's last production was the Double Douse rhythm in 2010, which featured two songs by Beenie Man.
Their effort before that was the Good Life rhythm which received an EME award for Rhythm of the Year, as well as posting four number one singles locally, and one in Africa for Mavado's effort with High Ana.
Crumbs told THE STAR that he has been getting requests on Twitter for more music from the record label and that stands to show that they were making a positive impact.
"We naah give up, so don't give up on us. We have a lot of music in store, and we are working on one drop and dancehall compilations," he said.
The label is also known for its charity projects geared at assisting youngsters with their back-to-school expenses. It's back to school in a few weeks and Liv Up Records is still pondering if there will be any charity shows this year.
