Raddy Rich (left) and Rachelle Williams hanging out.

Three years ago, executive producer Chris Smith and co-executive producer Chez Gayle set out to create a Jamaican television show that is broadcast globally showcasing Jamaica's culture 'to di worl'. They have now attained that goal as In The Dance was launched on Thursday at the Quad, New Kingston.

The show will aim to bring global exposure to Jamaican dancers while entertaining the world. It will have six key segments, a big opening number where up to 100 dancers perform in unison, a show off segment where individual dancers get a chance to showcase their best moves, a performance segment for upcoming artistes, a 'my day at' segment where dancers are featured teaching dance moves to tourists at various locations across Jamaica, a dance crew segment where two crews go head-to-head and clash onstage, and a world dancing segment where dancers from around the world submit their dance videos.

"It's really about taking dancing and packaging it in such a way that when the world sees it they know that we live for dancing," said Chez Gayle.

In The Dance will be aired to over 150 countries and will premiere on July 1 at 8:30 p.m. and will be aired each Friday night for 13 weeks.

Gayle believes this season of In The Dance will do well as he said, "I think it will do phenomenal, not just locally but globally, right now on Facebook we are getting over 2,000 fans globally joining the page every month and we haven't even started promoting yet."

The STAR spoke with several popular dancers about their views of the show.

Raddy Rich, who has been featured in music videos such as Nicki Minaj and Sean Kingston's Letting Go, Mr Vegas' Sassa Step and Konshens and Voicemail's Last Drink, said, "In The Dance is one of the key elements that help to bring Jamaican dancing and the dancers to the rest of the world. It's bringing our culture to over 150 countries, that's international a lot of dancers may never get that opportunity it wasn't for them. They're really doing something amazing. LIME and Mothers and the other sponsors a help push us a lot too."

Former Dancehall Queen Latesha, was excited about being involved saying, "I'm extremely grateful, this is really a great job that the In The Dance crew has done with LIME and Mothers as sponsors, it's really a blast for the upcoming dancers and the popular dancers like myself. I've been on board for the second time around and it's going to be mind blowing when other countries can actually grasp what Jamaican dancing is all about."

Latonya Styles, CEO of Dance Ja, an organisation that helps to showcase Jamaican dancers lauded the show as she said, "It's more exposure for the Jamaican culture as the world is already gravitated to our culture, because we're unique and original. Now wi want the world to gravitate to dancehall, wi want dancehall to be an official genre of dance, that we a try aim for!"

Famous from the popular Cullo Squad dance group known for moves such as Rubba Bounce and Japan Bounce added his piece saying, "Watch dis, listen dis and learn this, In The Dance puts you to more countries around the world and it gives you a bigger exposure than what we normally get from other things like these. It's a great effort by In The Dance."

Dancers from the Cullo Squad, Shakespeare (left) and Famous (right) sandwich Queen Latesha (second left) and Latonya Styles at the In The Dance launch. - Hasani Walters photos