Home - The Star
June 3, 2011
Star Entertainment


 

Dream Weekend inks Tru-Juice deal

For this year's staging of Dream Weekend, Tru-Juice will be weaving their way into Negril and turning patrons' cocktail dreams into a blissful reality.

Last week, PeterMcConnell, managing director of Trade Winds Citrus Limited, distributors of Tru-Juice, signed a contract with Dream Weekend's entertainment director, Paul Matthews, for the premium quality juice to become the official mixer of the event.This year, which marks the two entities' third year of partnership, will see Tru-Juice becoming the official mixer of Dream Weekend, which is scheduled to take place on July 29 - August 1 in Negril.

In addition, Tru-Juice has created a special blend of cocktails for the weekend called the 'Dream Weaver' and 'Blissful Dreams'.These two cocktails in addition to over 16 juices from the Tru-Juice line of products will be available at the seven parties under the celebrated banner, namely: Xtreme Wet andWild, Smirnoff Flavours, Daydreams, Yush, Smirnoff Xclusive, Twisted Spiritz and Beer Vibes.

Kim Lee, head of marketing, at Tru-Juice says, "We are happyto partner with the Dream Team once again. This makes the third year we are on board andas the official mixer for the weekend we have created cocktails that are going to 'wow' our consumers."

Paul Matthews spoke similarly, "We are totally excited that the joint venture with Tru-Juice is happening. Let's put it this way: it's a dream come true. Patrons will definitely enjoy the mix they have in store."

Bookmark and Share
Home | Gleaner Blogs | Gleaner Online | Go-Jamaica | Go-Local | Feedback | Disclaimer | Advertisement | Privacy Policy | Contact Us